3 Proven Link Building Strategies For Increased Traffic16 min read

Building links on the internet

In the current circumstances, the internet is brimming with new information every moment. Linking to sites that are reliable and accurate has evolved into a challenge.

Yet, link building has risen as a potential solution for SEO enthusiasts and marketers as it delivers users and readers content that answers their questions and educates them.

Linking building is one of the most sought-after skills in digital marketing. Building links on the web is difficult and full of hurdles. There’s a lot to do to attract other website owners to link to your website.

But what actually is link building?

What is link building and what it means?

Link building is the practice of getting your website connected to others.

It includes activities where other websites link to yours as they find it useful, valuable, reliable, and accurate. Thus sharing the data with their users.

To be more specific, it means creating unique content that others use as a reference. But, to have other sites linked to yours, you need to build authority first.

Building authority requires producing content that is authentic and trustworthy.

The more links you build. It becomes more likely that people will notice you as a dependable source.

Aside, from conducting healthy keyword research, link building is prioritized and appreciated a lot in the kingdom of digital marketing.

Why building links is important?

As you might have already understood the significance of building links is to showcase yourself as an authoritative source. Still, there are plenty of reasons why you need to build links to your website.

Below are some of the reasons which clarify the importance of link building.

  1. More authority and trust
  2. Traffic boost.
  3. And more chances of ranking higher.

Let us understand each:

#1: Authority

The more backlinks you have, the more authoritative you become. Search engines consider links as votes of confidence.

So, the number of times they link to you, the number of votes you have.

Thus you become more authoritative.

#2: Traffic boost

As you are reigning your niche, it becomes easier for you to get recognized in the crowd. With more relevance and trust in the World Wide Web, the probability of people visiting you is higher.

Hence, you have more traffic on your website.

#3: Higher ranking

Finally, the more visits your site has, the higher you rank.

Search engines understand a website having increased visits is adored by people and considered a priceless origin. In turn, growth in online traffic brings more value to you.

Thus, link building offers you more opportunities to exert dominance on the web.

What are some types of linking?

Link building can be done in two ways. External and internal. Both are equally important to have a rigid backlink structure for your website.

However, more emphasis must be provided to external linking (backlinking) as it is proportionate to domain authority.

External linking

External link building is connecting your websites to others that are not yours.

The more external links you have the more trustworthy you are seen on the web.

But, building external links is challenging. As you need to assemble content which convinces others to link to your site.

Internal linking

Internal linking is also essential.

Internal linking is when you connect different pages of your own website. These links don’t come from outside (other websites).

Through internal linking, you build a network on your website helping users navigate easily.

It is tough for a new website to acquire external links initially, the only solution to build up a pile of links is to start linking internally.

Is link building illegal?

There’s no crime in building links. But, how you build links is debatable.

Even though there are various practices for getting quality backlinks. Each falls into two major categories, white-hat link building and black-hat link building.

You must follow white hat link building techniques at all costs. So, let’s apprehend both of them.

White-hat link building (legal way)

Earning quality backlinks is not easy. You can only collect genuine backlinks through legal ways.

White-hat link building techniques require adherence to certain guidelines that do not violate ethics and morale.

People love to help each other. It’s human instinct to share things that are useful and helpful.

So, white-hat backlinking or link building includes creating valuable and helpful content where people link to you genuinely.

Simply, if your content is helpful people will share it with others who have the same questions or problems, and you earn backlinks.

There are three paths to legally and ethically build backlinks or white-hat backlinks.

#1: Asking links

This approach can be extremely challenging if you are new to the internet.

Here, you simply ask others to link to you. You can email them or get in touch in comments or use any other form of communication.

If you are confident enough that your website or blog has some unique information then you can reach out to others to link to your content.

#2: Adding links

Adding links is the easiest of all. Here, you visit certain sites and put in your URL.

Generally, social media sites offer you the ability to add links. You can easily add links to the following forms of website:

  • Social media platforms like Facebook, Twitter and Instagram.
  • Google’s Business Profile
  • Online forums like Quora and Reddit

However, this approach to building links doesn’t add much value. As you create links manually, search engines understand this and consider it less in weight.

So, if you have added a ton of links to different websites this won’t have much effect on your ranking or authority. This situation escalates us to the final approach which is earning links.

#3: Earning links

Earning links has moderate difficulty. You can only earn links if your content ticks on all the checkboxes.

If what you create is engaging, helpful, and offers value to your users or readers then are likely to get linked.

People show an inclination to link to the following kinds of content.

  • Visually appealing content like infographics, posters, and presentations.
  • Case studies and genuine research.
  • Day-to-day tools like currency converters.

Black-hat link building (illegal way)

Black-hat link building techniques include purchasing links. Google as well as other search engines penalises buying and selling links.

Also, if you build a stash of websites (even, relevant to your website) and then direct them to your primary site, it will still be punished by search engines.

See, the process of making a strong backlink portfolio is steady, requiring time and effort.

Any unnatural gain of links can have a severe impact on domain authority (DA), it can even stop your website from being indexed.

So, avoid:

  • Trading links i.e., making payments for links.
  • Linking websites with multitudes.
  • Gratuitously commenting your website’s URL on other’s websites.

What does a link builder or backlink builder do?

A link builder is someone who specialises in building links. Link builders perform several tasks of which discovering linking opportunities is primary.

They also manage the backlink portfolio of the website and help in content optimisation to lure in more potential users (who link to link builder).

Link builders also analyse and remove all spam links keeping the slate clean and tidy. In addition to these, here are a few of the obligations of a link builder:

  • Competitor backlink analysis to discover what websites are linking to them
  • Establishing relationships with sites linked to and from
  • Suggesting writers beneficial and esteemed links to ideate blogs and gather information.

Now that we have covered the major elements of link building and backlinking. We discuss some link building strategies that are used by experts and are proven to be effective in producing results.

Proven link building strategies

There is an abundance of strategies to build precious links on the web. Nevertheless, the three renowned strategies are the following.

HARO (Help A Reporter Out)

HARO (now Connectively) stands for “Help A Report Out’. It is exactly what it sounds.

Journalists and reporters need information from faithful sources or databases to finish their reports, articles and journals. And you can be that source.

But how does that help you?

When you become the source of information for a journalist you secure a backlink. Journalists and reporters tie you as the origin of information in their articles.

HARO backlinks are incredibly high-quality links. These can have a significant impact on your online authority as an online database or outlet.

Let’s see how we can use HARO as a link building strategy.

Step 1

Visit the following link or search for HARO (you will land on Connectively as HARO is on the move)

Step 2

Create an account on Connectively by clicking on the “Join Now” button. Fill in your first name, last name and email address.

Step 3

When you are done filling in all the details. You will land on the following page. Here, choose “I’m a Subject Matter Expert” and click continue. This will take you to the HARO query page.

Step 4

Here you have all the queries from journalists around the globe. Choose a HARO query or search for queries using keywords.

Step 5

To demonstrate I have chosen “Will 2024 be the year we close the tech skills gap? Opinions wanted”.

You will notice it mentions the name of the journalist “Alyssa Rush”, the status of the query as active, a brief description regarding the subject and the deadline.

So, if you have already produced content answering the query or if you can produce answers and meet the deadline then indeed it’s an excellent opportunity to build a link.

Guest posting

Guest posting is the most celebrated form of link building strategy.

As the name tells, in guest posting you write posts (blogs, articles and others) for other websites. But, how does that benefit you?

You are not writing blogs for them, rather you are writing for yourself. Whatever you write for them, you put in a link to your website.

For example, if I guest post on SEMrush’s blog about Search Engine Optimisation. I have the chance to include the link to my website (or relevant posts) on that post.

Readers will land on my website when they click on the hyperlink placed.

Guest posting not only requires you with strong skills in writing and blogging but also needs you to have command over negotiation and the ability to convince.

Most websites that offer options for guest blogging have certain criteria that must be fulfilled in order to have your blog published.

Some websites want your content to have a certain word limit such as the below one which asks for 1000+ words as a minimum to be posted.

There are also other guidelines and criteria that you need to adhere to for your post to be approved.

But how do you find opportunities for guest blogging?

Let me guide you on this with some simple steps.

Step 1

Head onto Google and enter the following query in the search bar.

site: "write for us" 'your topic'

For example, we want to look for guest blogging opportunities regarding “healthy lifestyle”.

Upon entering the query in the search field, I discovered a ton of websites that offer guest posting opportunities.

Step 2

Now I am going to check out the criteria for a blog post and then curate something valuable to the owner of the website.

I will reach out to the email provided for any queries and express to them how my post will be useful for their blog and will answer the queries of the readers.

Ultimately, I will place a link to that post to another post on my website. Thus, building my backlink portfolio and getting backlinks.

Social bookmarking

Social bookmarking in Search Engine Optimisation link building is the most common approach. Many of the users have been doing social bookmarking for years and yet are unaware of it.

SEO enthusiasts and experts rigorously use social bookmarking to promote their content on different social media platforms such as Reddit, Twitter (now X), StumbleUpon, Pinterest and others.

Social media platforms are flocked with potential users who are on a quest for solutions to their crises. And that’s an opportunity.

If what you have designed or curated meets their needs and retorts their issues, then you have collected some traffic to your site.

But how does that help you in building backlinks?

The answer is: Simply, add a link to your website in comments and posts with some catchphrases that genuinely respond to queries.

Entice users in the comments on how your posts specifically settle their disputes.

Let’s take an example.

Here’s a post on Quora by a user asking for tips for unique blogging tips.

However, another user has briefly mentioned some key tips for effective blogging.

Now, you can add an answer with your own experiences and touch. But, keeping it short and using links to your website in the answer is a clear means to build links.

Also, using persuasive writing to draw the reader’s attention to your blog can help you increase traffic.

Here’s how I replied to the post.

As you can see I have added a link to my blog post mentioning blogging tips for beginners as a comment to the original answer.

Does link building work?

Whether link building works or not isn’t a matter of question. Rather how much effort you put into constructing backlinks is significant.

If you are consistent and true to your goals, you can establish a hefty backlink profile for your website. Reach out to journalists and blogs, write incalculable collaterals for marketing, and stick with social bookmarking.

Soon you will be harvesting links that brush up your domain authority.

There are link building agencies that offer link building services charging enormous amounts. But I suggest you avoid such services at all as there are high chances of being penalized by Google for purchasing such services.

So don’t indulge in “best backlink services” and “cheap link building” if you want to triumph in building backlinks.

Wrap up!

To wrap things up, I would say building links requires time. Nevertheless, as long as you create content that suffices your user’s demand you are on the right path.

It is also very vital to look after what methods of backlinking are being used. Finally, initiate link building by internally linking web pages of your site to create a network.

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Shahzeb Arshad
Shahzeb Arshad

Curiosity is my fuel. I have an immense love for technology, which makes me leave no stone unturned behind. Apart from being a blogger and writer, I demystify technical stuff for others clearly and engagingly.


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